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About ALOELIS®
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THE STORY OF ALOELIS®

Some stories begin with an idea. Others with a trend seen on social media, an opportunity seized on the fly, a vein exploited without conviction.

That of ALOELIS® Cosmetics begins with a label, an INCI list read distractedly, and a visceral revolt against an industry that exploits consumer distress by selling them nothing at a golden price, diluted with water without any legitimacy or formulation expertise. Incorporating catchy ingredients at paltry doses just to be able to say "They are present."


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    A brand born from a revolt.

    Alexis has always been an extremely demanding consumer when it comes to his skin and hair. He reads, compares, questions. Until the day he really started looking at what lay behind brand promises.

    The turning point came at the beginning of COVID.

    The world stops. Alexis observes.

    In shampoos, creams, and treatments, he discovered compositions often dominated by water, accompanied by ingredients presented as "revolutionary" or "innovative."

    And a question immediately came to him:

    • "But how can we call that innovation if it comes at the expense of our skin, our hair, and nature?"

    The nonsense became impossible to ignore.

    The more he observed the industry, the more he noticed the proliferation of promises, trends, and products designed to entice before even being understood.

    No.

    Alexis gradually lost confidence in these narratives and pretenses. He then decided to do things differently: to understand, to learn, and then to create his own brand capable of upholding his convictions with products that could truly embody them.

    So he learns. He observes. He prepares.

    For several years, the project matured in silence, alongside his professional activities, waiting for what he deemed to be the right moment.

    He trained in natural formulation, ECOCERT® Cosmos certifications, and raw materials. He designed his first packaging, imagined his product lines, and gradually built a vision.

    At the end of 2024, a first brand was launched.

    Then a trademark registration issue forced him to start all over again after a few months of activity and encouraging sales.

    Rather than giving up, Alexis started from scratch with an even stronger conviction:

    • If the project was to exist, it had to be even better.

    Six months of rebuilding later, ALOELIS® was born.

    The Aloe that smooths.

    • ALOE, for Aloe vera, at the heart of our vision.
    • LIS, to smooth, soothe, and reveal beauty without harshness, with the same purity as a Lily.

    ALOELIS®.

    A brand built around a simple idea:

    • Do better, without pretense. With truth.

    Formulas certified ECOCERT® COSMOS, a rigorous selection of ingredients, and transparency that doesn't just rely on beautiful promises.

    Because at ALOELIS®, we believe consumers deserve to understand what they buy, what they apply, and why.

    ALOELIS® goes beyond beauty.

    Behind the brand lies a greater ambition: to contribute to protecting life.

    Since childhood, Alexis has harbored a deep desire to defend animals, especially dogs. His experience with working dogs gradually led to a life project: creating specialized facilities to welcome, re-educate, and offer a second chance to abandoned dogs.

    ALOELIS® is one of the first cornerstones of this project, with the ambition of building its financial pillar.

    Creating a profitable business without compromising on convictions.

    Because beauty can also have a much greater impact than itself.

    ALOELIS® Cosmetics

    • Truth is not shouted. It is proven.

    And this story is just beginning.