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The Mission of ALOELIS® Cosmetics is an act of truth in the face of cosmetic illusion. We are not here to mask symptoms or create artificial dependence. Our goal is to awaken, stimulate, and preserve the innate strength of your skin and hair ecosystem. To nourish life through life, with kindness and absolute rigor.
It's time to confront INCI labels. More than 90% of conventional cosmetics massively dilute their formulas. On average, distilled water accounts for between 60% and 90% of the total content of a product on the market. Why? For a simple reason of financial economy. This "dead water" serves as a cheap binder to inflate volumes, thus deceiving consumers.
Even worse, to restore texture to these drowned formulas, the industry adds polluting, irritating, or occlusive components: aggressive surfactants (SLS/SLES), petroleum derivatives (PEG), silicones, and synthetic polymers.
They sell you water at the price of gold to maintain your skin problems.
Over 90% of our catalog is water-free as the first INCI ingredient: Water is entirely replaced by pure, native organic Aloe Vera juice. A raw concentration of living active ingredients.